Within Reach: Publishing for iPad
Jennifer Brook

Two and a half years ago, the announcement and subsequent launch of the iPad catalyzed a strange mix of euphoria and panic in the boardrooms and newsrooms of the publishing industry. The hope for broadening their reach and appealing to new markets has been coupled with the challenge of shifting reader expectations and behavior as an onslaught of new products continue to redefine what's possible. With a front seat view into the strategy and design of these new products and apps, Jennifer will reveal what went right, wrong, and what might be next. Jennifer Brook is a lead user experience designer based in Method's New York studio and an active leader in the design community. She has spoken at SXSW and IxDA NYC, teaches at Parsons School of Art, Media, and Technology, and has lectured at the University of Oregon, Columbia's School of Journalism, and Syracuse University.Prior to joining Method, Jennifer was the interaction designer for several of the New York Times' web, mobile, and tablet products including The Opinion Pages and Opinionator, NYTimes Real Estate Search for iPhone, and NYTimes for iPad and iPhone.Additionally, she led the team that developed and demoed the New York Times app for Apple's iPad press conference.Jennifer began designing for interaction through prototyping, printing, and binding limited-edition artist books. Her work has been acquired by public and private collections including rare book libraries at Duke University, Savannah College of Art and Design, Cleveland Institute of Art, and most recently, George Mason University.She holds a Bachelor of Science in cognitive psychology from the University of Florida.