Designing Meaningful Experiences
Nathan Shedroff

Now that businesses are recognizing the value of design and it's role in innovation, and now that brand, experience, and a "customer-centric" focus has permeated business culture, it's important to differentiate two things: what makes a good experience and how to connect with customers on the deepest possible level. It's not enough to develop novel experiences, they still must be appropriate and meaningful. In fact, while there are several dimensions which effect any experience, including: "Duration (Initiation, Immersion, Conclusion, and Continuation)" Intensity (Reflex, Habit, Engagement) "Breadth (Products, Services, Brands, Nomenclatures, Channels/Environment/Promotion/Packaging, and Price)Interaction (Passive Active Interactive)Triggers (All Human Senses, Concepts, and Symbols)Significance (Meaning, Status, Emotion, Price, and Function)...the last, Meaning, is possibly the most important. Meaning represents new terrain for developing products, services, and experiences, not because it has never been a factor, but because there has never before been a process for explicitly doing so. This presentation will introduce the concept of meaning and why it represents the deepest possible connection to people (including customers) as well as present a cohesive process for developing meaningful experiences along all of these dimensions. The talk will span topics of design, meaning, experience, and business.Workshop Nathan håller också på fredagen en workshop om "Experience Design".